Cannes Lions Festival
The Cannes Lions Festival of Creativity is the advertising and media industry’s flagship festival, where global brands, agencies and technology companies converge to showcase creativity and debate the future of marketing.
The Media Stack brings a business lens to the Croisette, focusing on the strategies, people and technologies shaping the next phase of the industry.
Why Most Ads Fail And What Mark Ritson Thinks You Should Do Instead
One session that cut through the noise at Cannes Lions was Mark Ritson’s, everyone’s favourite sweary marketing professor who has made a fortune from his hugely successful Mini MBA series.
Beyond the Brief: Dave Droga on Creativity, Risk and the Future of Advertising
Dave Droga’s departure from Accenture Song as CEO marks the end of a phase in one of the most influential careers in contemporary advertising. From the early disruption of Droga5 to his efforts to em…
Serena Williams Champions Women’s Health Innovation at Cannes Lions Festival of Creativity
Tennis icon. Businesswoman. Investor. Now, Serena Williams has added another title to her growing list of achievements Entrepreneur-in-Residence at Reckitt. The announcement came during an inspiring …
Reece Witherspoon and ELF Beauty’s Radical Blueprint for Gen Z Empowerment
In a week where brand purpose has once again taken centre stage on the Croisette, it was a rare panel part Hollywood, part boardroom that delivered one of the festival’s more unusual sessions.
The Business of Storytelling, Shonda Rhimes on Creative Leadership and Global Cultural Impact
Interviewed by WPP CEO Mark Read at the Cannes Lions Festival, Shonda Rhimes offered a detailed account of how inclusive storytelling operates not just as a creative philosophy but as a strategic ass…
Why Giants Can’t Dance: Sir John Hegarty on Rediscovering Creative Courage
As artificial intelligence reshapes the boundaries of creativity and the business world faces ever-increasing demands for agility, Sir John Hegarty issued a sharp reminder at Cannes Lions: in today’s…
P&G’s Marc Pritchard’s Brand Playbook: Building Trust, Consistency and Craft
As the global advertising community converged on the French Riviera for the Cannes Lions Festival of Creativity, Marc Pritchard, Chief Brand Officer of Procter & Gamble, took to the stage to share a …
YouTube at 20: A New Era of AI, Authenticity and Creator-Led Culture
At the Cannes Lions Festival of Creativity, YouTube celebrated its 20th anniversary not with nostalgia but with a future-facing agenda. Taking centre stage at the Lumière Theatre, was YouTube CEO Nea…
Amazon’s Expansion and AI Ambitions, Lessons in Scale and Leadership
At the 2025 Cannes Lions Festival of Creativity, Andy Jassy, chief executive and chairman of Amazon, and Marc Pritchard, chief brand officer at Procter & Gamble, offered a sober assessment of how the…
Final Cannes Lions 2025 Awards: Winners Announced Across Film, Titanium, Glass, SDGs, Grand Prix for Good and Special Honours
As the 72nd Cannes Lions International Festival of Creativity draws to a close, the final Awards Show recognised outstanding achievements in the Film, Titanium, Glass: The Lion for Change, Sustainabl…
Adobe CEO Shantanu Narayen and Publicis CEO Arthur Sadoun Explore AI’s Role in the Future of Marketing
At this year’s Cannes Lions Festival of Creativity, two of the industry’s most forward-thinking leaders Shantanu Narayen, CEO of Adobe, and Arthur Sadoun, CEO of Publicis Groupe came together to disc…
Edelman, Schulman, and Haley Call for a Purpose Reset: Why 'We' Has Shifted to 'Me'
At this year’s Cannes Lions Festival of Creativity, Richard Edelman (Founder and CEO of Edelman), Dan Schulman (former CEO of PayPal), and Nikki Haley (former United States Ambassador to the UN) sat …
How Humans Decide: Brand Equity, Influenceability and the Limits of Reach
The assumption that broader reach equates to better marketing remains dominant in many boardrooms. But new research and practitioner insights presented at this year’s Cannes Lions Festival suggest th…
From Advertiser to Experience Architect: How AB InBev is Redefining Brand Value
At a time when attention is fragmented and brand loyalty is hard-won, AB InBev’s Global Chief Marketing Officer, Marcel Marcondes, is on a mission to transform the role of marketing itself. His messa…
Why Trust, Storytelling and AI Must Co-Exist in B2B Marketing
At a recent industry panel hosted by Adobe’s CMO Rachel Thornton and moderated by economist Karen Kimbrough, senior leaders from Adobe, ServiceNow, and Brain Labs shared fresh insights into how B2B m…
A New Era for Advertising: Arthur Sadoun’s Call for Creativity, Ethics, and Transformation
As the global ad industry gathers in Cannes, Arthur Sadoun, CEO of Publicis Groupe, delivered a sharp and passionate message about the future of advertising. Against a backdrop of economic uncertaint…