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Trust becomes a hard metric as the Advertising Association turns 100
A Centenary reception at the House of Commons, a World Cup semi-final and a change of prime minister within the week. The AA picked a revealing moment…
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Synthetic Research Only Works If the Humans Underneath Are Real
At Cannes Lions, NewtonX CEO Sascha Eder made the case that simulated buyers are only as good as the verified data they are trained on.
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Waitrose's Nathan Ansell named as the next Advertising Association President
Waitrose Chief Customer Officer Nathan Ansell will succeed Andria Vidler as Advertising Association President in spring 2027.
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Publish less, own more: a day inside The Publisher Summit
Guardian, Times, Telegraph and Hearst on why publishing less builds deeper reader relationships, and why Reuters Institute data says it may not hold.
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TikTok wants the industry to fall back in love with creativity. Symphony Agent is built to do it faster.
TikTok's Global Head of Business Marketing has two messages for the industry. Selling both at once is the job.
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Louis Dreyfus on how Le Monde made AI pay on its own terms
Le Monde's Louis Dreyfus on AI deals with OpenAI and Perplexity, and why ChatGPT converts subscribers 17x.
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Sir John Hegarty’s verdict: advertising is now a product people pay to avoid
Sir John Hegarty told Cannes Lions 2026 the industry is making a product people pay to avoid, and that only entertainment, brand-building and creativity…
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AB InBev Has Won Creative Marketer of the Year Three Times. Marcel Marcondes Says It Is an Operating Achievement, Not a Creative One.
Three Cannes wins, one operating system. The world’s biggest brewer has spent a decade turning award-winning creativity into a repeatable system.
Published on The Media Stack • 
AB InBev Has Won Creative Marketer of the Year Three Times. Marcel Marcondes Says It Is an Operating Achievement, Not a Creative One.
Three Cannes wins, one operating system. The world’s biggest brewer has spent a decade turning award-winning creativity into a repeatable system.
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June 2026

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