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Dentsu’s Retreat: What It Means for UK Agencies
Job cuts, client caution, and AI disruption already weigh on UK agencies — Dentsu’s withdrawal adds another layer of uncertainty.
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Cindy Rose takes the helm at WPP with cautious optimism
New CEO promises renewal as the holding company navigates losses, layoffs and industry upheaval
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Performance, Platforms and the Future of Advertising: Inside The Gray Agency’s Bet on Creativity and Data
From triathlete to agency founder, Andy Gray’s journey shows how independence and performance-led creativity can outmanoeuvre the big networks.
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Reddit’s ad engine finds a higher gear
An 84% surge in quarterly ad revenue puts Reddit on a faster track than its peer set. For CMOs, the lesson is: intent-rich conversations convert when…
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Dentsu Probes Strategic Reset Beyond Japan: A Close-Up
In the cramped world of global advertising, Dentsu’s international arm is wobbling and the group is contemplating sharp moves to steady the ship.
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Creative Effectiveness in 2025: Lessons from Cannes
Consistency, humour, disruption and authenticity emerged as the winning formulas at this year’s Cannes Creative Effectiveness Lions. But the role of AI…
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Teenage Observer Turned Wartime Journalist: Mariana Lastovyria’s Mission to Keep Ukraine’s Voice Alive
At The Counteroffensive News, Mariana Lastovyria’s mission is to challenge “Ukraine fatigue” abroad with stories that keep the war’s human reality in…
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The Programmatic Present: Microsoft Bets on Holiday Media and AI
Why brands must start earlier, buy smarter, and test AI-driven retail media as Microsoft stakes its claim on the 2025 holiday season
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The Media Stack weekly Briefing: 16 August.
Key developments in media, marketing, and technology from mergers and rebrands to emerging threats and strategic shifts.
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When Outrage Sells: The Sydney Sweeney–American Eagle Playbook
Inside Sydney Sweeney’s Lucrative Brand Deals – American Eagle, Armani, Ford and a Bathwater Soap Stunt
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AI Start-ups Shake Up Browsers and Legacy Media
Perplexity’s $34.5bn Chrome takeover bid and BBC’s AI copyright fight reshape the future of browsers and digital media
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The Radical ROI of Generative AI: Where the Money Actually Lands
How Snowflake’s global study maps enterprise ROI, data readiness and the six-quarter path from pilots to agentic workflows.
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