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TikTok's ad platform moves into Claude, Perplexity and Snowflake
Shopping Assistant, Smart+ search ads and an MCP connector in Claude and Perplexity; Buy Direct and Agentic Leads are not coming to Europe yet
22 hrs ago
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The Media Stack
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SAP's loyalty indices show AI taking over the recommendation, in shops and in procurement
SAP's 2026 loyalty indices: 69% of enterprise buyers would switch supplier on an AI agent's advice and 30% name AI their top source for supplier…
Oct 5
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The Media Stack
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The Advertising Association returns to Westminster for LEAD 2027 as Ozone and the platforms share the bill
The AA's annual conference returns to the QEII Centre on 28 January, run with the IPA and ISBA, with Future Leaders following the same afternoon
Oct 1
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The Media Stack
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September 2026
RTL AdAlliance opens in Spain, with support from Atresmedia
The international sales house wants Spanish advertisers buying European video. The more telling detail is who is helping it in.
Sep 29
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The Media Stack
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B2B buyers choose the vendor they can defend
New research from WARC, LinkedIn and LIONS Advisory shows that buying groups favour brands that make decisions easy to justify. Most B2B campaigns do…
Sep 28
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The Media Stack
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Steve Davies on WPP Production and the triple-bid row
Half of UK ad spend never reaches a production company. The APA's chief executive on WPP's leaked guidance and the 85% problem with AI.
Sep 25
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The Media Stack
4
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What AI actually looks at when judging a news publisher
AI does not appear to judge a publisher from one definitive ‘About’ page. Instead, it assembles different evidence depending on the question it is being…
Sep 23
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The Media Stack
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Steven Wilson-Beales
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Your AI Ad Might Be Illegal, Yet No One Knew
Guest article by Andy Chesterman
Sep 21
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The Media Stack
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Jon Slade wants the FT to be the data and the destination
The FT Chief Executive on a ‘big red button’ in AI licences, 1.23 million bot requests from a single £1 trial account, and a target of 850,000 known…
Sep 21
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The Media Stack
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Pinterest names Fintan Gillespie as new UK and Ireland managing director
Former Snap and Google executive Fintan Gillespie takes over from Caroline Orange-Northey, who left in the summer
Sep 15
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The Media Stack
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Cloudflare's Chema Alonso says the content-for-traffic pact is dead. The replacement starts on Tuesday.
At Media Party in Barcelona, Cloudflare's Chema Alonso talks about bots overtaking humans, the 38% of crawlers that won't say why they're there, and who…
Sep 14
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The Media Stack
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‘This looks more like an existential threat’: Newman’s numbers meet Shishkin’s plumbing
Nic Newman and Dmitry Shishkin, back to back at Media Party, on collapsing referrals, creator trust and the taxonomy work nobody has done.
Sep 10
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The Media Stack
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