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Marketers Face 40-Point Gap Between Business Optimism and Budget Reality
WARC survey shows 59% expect better business in 2026 but only 19% see budget increases—short-termism and AI anxiety dominate planning
8 hrs ago
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Ad Net Zero at Five: Sustainability Moves from Cost Centre to Growth Engine
Survey reveals 62% of supporters report stronger client relationships, while a new AI measurement tool launches to track carbon footprint.
Dec 3
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Cannes Lions Launches LIONS Sport Forum to Spotlight Creative Innovation in Sports Marketing
Two-day event in June 2026 brings together brands, agencies and rights holders to examine creativity’s role in the $417bn sports industry
Dec 2
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Why 94% of E-Commerce Sites Are Failing: Jane Austin on Design, AI and Accessibility
Jane Austin on the accessibility crisis, design ROI, and why the most powerful AI is invisible.
Dec 2
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OMNICOM AXES THREE ICONIC AGENCY BRANDS IN POST-IPG SHAKE-UP
DDB, FCB and MullenLowe to disappear as 4,000 more jobs cut in consolidation drive
Dec 1
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Creator Economy & Generative AI: The Twin Disruption Facing Traditional Media
NewsRewired London conference maps the existential questions facing publishers as entry barriers collapse and advertising spend shifts.
Dec 1
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November 2025
Omnicom Closes $25 Billion Interpublic Acquisition, Creating Marketing Industry Giant
John Wren's $25 billion bet on scale vaults Omnicom past Publicis to claim top spot, but integration challenges loom large
Nov 28
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Beyond the Algorithm: How Publishers Are Fighting Back
An overview of the PPA Independent Publisher Conference, 21 November 2025
Nov 27
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How Metro Built 300,000 Newsletter Subscribers Through Personalisation and Platform Experimentation
Head of Newsletters, Sophie Laughton explains how the free commuter paper is using WhatsApp, personalised fact boxes, and print as a funnel to drive…
Nov 26
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Email Over Social, Licensing Over Free Content: The PPA Conference Playbook - Overview of the PPA Independent Publisher Conference, 21…
AI is eating publisher traffic, but companies like Goalhanger, Condé Nast and Black Business Magazine are thriving anyway. Here's what they're doing…
Nov 25
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How the Financial Times Achieved a 92% Conversion Lift with Dynamic Paywalls
AI-powered personalisation delivered results, but only after three months of learning and rigorous testing.
Nov 24
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The K-Shaped Economy: When Recovery Splits Along Wealth Lines
From Cannes Lions to corner shops, the economic divide reshaping marketing strategy
Nov 21
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