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DIZPLAI APPOINTS MARK CLIFFORD AS DIRECTOR OF PRODUCT & INNOVATION
Dizplai, the strategic growth partner making every fan count, appoints Mark Clifford as Director of Product & Innovation to drive next-generation fan…
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The Loyalty Recession: Why Lifelong Brand Devotion Just Flatlined
Sara Richter, CMO of SAP Emarsys, on why "true loyalty" has stalled for the first time, what's replacing it, and why Gen Z's boredom economy signals…
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The Strategy Paradox: Why Marketing's Most Vital Function Is Being Hollowed Out
Strategy headcount has collapsed from 52% growth to 27% in three years. Agencies bundle it as a "gift with purchase." And fear of bland work now…
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Time Out Enters Original Television Production with Unscripted Format Partnership
Once synonymous with city guides, Time Out is now betting on original TV formats to extend its brand into global entertainment markets.
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FT Strategies on AI, M&A and the Publishing Survival Guide
How Adriana Whiteley on how FT Strategies is helping publishers navigate existential threats, AI vulnerability assessments, and the dangerous comfort of…
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The Big Budget Problem: Why Advertising's Efficiency Obsession Is Killing Effectiveness
The Big Budget Problem: Why Advertising’s Efficiency Obsession Is Killing Effectiveness. Les Binet warns of “small thinking” tactics over scale.
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AOP Tech Talk: AI in Publishing, Revenue, Responsibility and the Race for Trust
Publishers are moving beyond experiments to execution. At the AOP Tech Talk, leaders revealed how AI is driving revenue, reducing bias and redefining…
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Generative Engines and the Future of Search
AI is changing how audiences find and consume content. SEO is no longer about tricks or tags — it’s about authority, trust and experience. Clara Soteras…
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Clara Soteras
Yoast Takes on AI Visibility with Launch of Brand Insights
As generative AI reshapes search behaviour, Yoast moves beyond plugins to help marketers track and improve how their brands appear in ChatGPT and other…
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Brand as Performance: Giving Marketing the Credit it Deserves- Report.
Why protecting brand budgets is as critical as chasing clicks
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Financial Times Appoints New Commercial Arts as Lead Creative Agency
New Commercial Arts to spearhead global brand and subscription campaigns as the Financial Times enters a new era of creative and audience growth.
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Brand on a Budget: Tom McCave on Why Cutting Marketing Budget is a False Economy
Former Economist marketer Tom McCave shows publishers how to defend budgets, measure impact rigorously, and protect brand equity while keeping brand…
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