AI
Artificial intelligence in media is no longer an experiment; it is fast becoming the engine room of publishing, advertising and marketing. From automated newsrooms to personalised campaigns, from subscription growth to audience analytics, AI is redefining how content is created, distributed and monetised.
The Media Stack takes a clear-eyed view of this shift examining the technologies, business models and people driving adoption, and asking what it really means for the future of media. Below you will find articles, reports and interviews which we have written charting the role of AI across publishing, advertising and technology.
The Solow Paradox gives us clues about how UK Media companies should adopt AI
This article was written by Kieron McCann Co-founder of the consultancy A few Good People
UMG and NVIDIA Partner on AI Music Discovery
NVIDIA’s ambitions extend well beyond gaming chips and data centres. The company is making a calculated push into content and entertainment, and its partnership with Universal Music Group signals whe…
Stop Buying AI Licences. You’re Doing It Wrong.
“I don’t get asked to speak at companies that have got it sorted,” Andrew Grill tells me. “I’m asked to come in because the doctor needs to triage the patient.”
AI, Neocloud and the UK: A New Infrastructure Frontier
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The AI Build Boom and What It Means for Data-Centre Suppliers
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The Programmatic Present: Microsoft Bets on Holiday Media and AI
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The Radical ROI of Generative AI: Where the Money Actually Lands
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From Insight to Impact: How Microsoft Advertising is Reframing Holiday Marketing with AI
Holiday 2025 is poised to be one of the most competitive and compressed retail periods in recent memory. Consumer expectations are rising even as budgets tighten. Against this backdrop, Microsoft Adv…
Technology Without the Bloat: Tangent’s Strategic Bet on Cloud, AI, and Consulting
In a crowded field of digital agencies and consultancies, Tangent stands apart by refusing to fit the mould. Neither a traditional systems integrator nor a boutique creative shop, the independent fir…
O’Reilly Media, Miso AI and the Battle for Knowledge in the Age of Scraping
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FT Strategies on Building Resilience in an AI-Driven Media World
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