The Media Stack | Substack

Media Party opens in Barcelona with three versions of the trust problem

Teresa Mondría Terol on AI inside the Epstein files investigation, Judith de Argila on 3Catinfo’s three million Instagram reach, Olalla Novoa Ojea on…

Sep 8 • The Media Stack

EE turns journalism into a retention perk with Readly deal for a million households

Cafeyn's first major UK move since buying Readly puts 5,000 titles inside EE's rewards programme

Sep 3 • The Media Stack

Netflix and Waitrose join the ASA campaign as media owners raise their donations

Churchill, Compare the Market, Marmite and Tesco return, Netflix and Waitrose join, and the campaign runs across every medium as Action 1 of the…

Aug 27 • The Media Stack

IAB UK’s Elizabeth Lane on why programmatic outdoor won’t repeat display’s collapse

The Head of Insight on the programmatic DOOH forecast, the trading data nobody holds, and the 4% of members who call themselves agent-first

Aug 26 • The Media Stack

Ten grad-scheme applications, no interviews: why the Times’ Head of Community founded the Young Journalists Network

The YJN founder on turning down crypto money, running events inside Reddit’s HQ, and why journalism’s real competitors are TikTok, Netflix and…

Aug 24 • The Media Stack

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Canva is standardising the science to buy room for creative risk

Canva is systematising marketing to give its creatives more freedom, but the ad loop it is building could work against them.

Aug 19 • The Media Stack

The Media Stack members get two free nights at the FIPP Congress hotel in Madrid

Buy a Congress pass with the code FIPPSTACK and stay two nights at the Hotel RIU Plaza España, 50 rooms reserved, 13–15 October

Aug 17 • The Media Stack

The Search Query Is Changing. Measurement Hasn’t Caught Up.

AI answers are shaping decisions without a click, and measurement can’t see it.

Aug 12 • The Media Stack and AdTech Shelley

Three million new advertisers are paying for Britain’s ad boom

Stephen Woodford, Suzy Young and Alex Brownsell on the strongest quarter since 2024 and why trusted content matters more in a world of agents

Aug 10 • The Media Stack

Media Party in Barcelona, September 7th & 8th, register now!

Aug 5 • The Media Stack

Top posts

Rejected by a Human. So the AI Wrote a Hit Piece.

Feb 23 • The Media Stack

Estonia’s quiet luxury: How Lilli Jahilo is rewriting fashion’s rules from Tallinn

Sep 19, 2025 • The Media Stack

Publicis buys LiveRamp for $2.2bn, and the advertising industry loses its neutral middleman

May 19 • The Media Stack

FT Strategies on AI, M&A and the Publishing Survival Guide

Oct 14, 2025 • The Media Stack

AI Is Eating Publisher Traffic. Sky News and Daily Mail Are Both Dealing With It.

Jun 19 • The Media Stack

The latest from

The Media Stack

Pinterest names Fintan Gillespie as new UK and Ireland managing director

Newsletters

Why VaynerMedia's media buyers are becoming engineers

VaynerX’s EVP, Head of Investment on what a $3 CPM actually buys, procurement’s 80:20 problem, and why the ‘non-follower era’ changes what agencies…

Aug 5 • The Media Stack

Global South World is building a news brand for the half of the planet Western media stopped watching.

Consulting editor Duncan Hooper on running newsrooms from Accra to La Paz, why the AI disruption will be bloodier than the internet was, and

Aug 3 • The Media Stack

After the QR Code: IRCODE, Sinclair and the Scannable Broadcast

IRCODE founder Matty Beckerman on Sinclair’s investment, the death of the QR code and the race to get inside the smartphone camera.

Jul 31 • The Media Stack

Is the age of the moat over? Criteo’s Marc Fischli on OpenAI, agentic buying and life after retargeting

Criteo has rebuilt itself twice in seven years. Marc Fischli tells The Media Stack why the next act rests on the belief that nobody keeps a moat…

Jul 27 • The Media Stack

The most Leveson-minded prime minister ever to reach No 10

Burnham called Leveson Part Two “non-negotiable” in 2016 and said this year he would revive it if he “had the influence”. Publishers should be reading…

Jul 21 • The Media Stack

Discipline, applied: what Accenture Song is really selling

Ndidi Oteh and Nick Law argue that creativity survives the AI era as an organisational discipline or not at all. It is a thesis, and a pitch for the…

Jul 20 • The Media Stack

The Media Stack

The Media Stack

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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The Media Stack

The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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