Sitemap - 2025 - The Media Stack
2025: The Year Media Had to Choose
2025: The Year Media Had to Choose
Stop Buying AI Licences. You’re Doing It Wrong.
From the Financial Times to the Front Lines: David Buttle on AI-Resilient Publishing
Big Tech Dominance Reshapes Global Advertising as Market Hits $1.19 Trillion
Journalism Is Losing Talented Graduates It Can’t Afford to Lose
Political Advertising Heads for $10 Billion as Connected TV Becomes the New Battleground
Marketers Face 40-Point Gap Between Business Optimism and Budget Reality
Ad Net Zero at Five: Sustainability Moves from Cost Centre to Growth Engine
Cannes Lions Launches LIONS Sport Forum to Spotlight Creative Innovation in Sports Marketing
Why 94% of E-Commerce Sites Are Failing: Jane Austin on Design, AI and Accessibility
OMNICOM AXES THREE ICONIC AGENCY BRANDS IN POST-IPG SHAKE-UP
Creator Economy & Generative AI: The Twin Disruption Facing Traditional Media
Omnicom Closes $25 Billion Interpublic Acquisition, Creating Marketing Industry Giant
Beyond the Algorithm: How Publishers Are Fighting Back
How Metro Built 300,000 Newsletter Subscribers Through Personalisation and Platform Experimentation
How the Financial Times Achieved a 92% Conversion Lift with Dynamic Paywalls
The K-Shaped Economy: When Recovery Splits Along Wealth Lines
Why strong PR is the missing ingredient in successful agency exists
Brave Bison, The Brothers Building the Anti-Agency
When the Cloud Fails: How Offline-First Devices Could Keep Education Alive
Havas Eyes WPP as Vultures Circle—But Is Anyone Actually Dealing?
Why Two Independent TV Platforms Just Solved CTV's Biggest Problem
Three Key Lessons for Breaking into Media & Marketing: A Practitioner’s Guide
The Marketer's Toolkit 2026: Finding Clarity in Chaos
The Marketer's Toolkit 2026: Navigating Uncertainty as Consumer Priorities Shift
Cannes Lions Launches Creative Brand Lion for 2026
Mid-Market Marketers Turn to AI as Competitive Equaliser
WPP Brings in McKinsey to Stress-Test Cindy Rose's Turnaround Plan
Retail Media Nears $200bn as Search Gives Way to Display
Swivel Ushers in Agentic Era of Ad Operations with New Brand and Platform
UK Advertising Spend Forecast to Hit £46bn in 2025, WARC Report Shows
Airship: Building the Future of Mobile-First Cross-Channel Experiences
The Financial Times proves expensive journalism can work—sort of
WPP Launches Self-Service AI Platform: A Closer Look at WPP Open Pro
Tech charity takes advantage of Microsoft withdrawal
The Paradox of Personalization – 5 Ways to Get it Right
The B2B Loyalty Illusion: Why 71% of "Loyal" Buyers Are One Better Offer Away
Targeting Values Over Demographics Doubles Ad Performance
DIZPLAI APPOINTS MARK CLIFFORD AS DIRECTOR OF PRODUCT & INNOVATION
The Loyalty Recession: Why Lifelong Brand Devotion Just Flatlined
The Strategy Paradox: Why Marketing's Most Vital Function Is Being Hollowed Out
Time Out Enters Original Television Production with Unscripted Format Partnership
FT Strategies on AI, M&A and the Publishing Survival Guide
The Big Budget Problem: Why Advertising's Efficiency Obsession Is Killing Effectiveness
AOP Tech Talk: AI in Publishing, Revenue, Responsibility and the Race for Trust
Generative Engines and the Future of Search
Yoast Takes on AI Visibility with Launch of Brand Insights
Brand as Performance: Giving Marketing the Credit it Deserves- Report.
Financial Times Appoints New Commercial Arts as Lead Creative Agency
Brand on a Budget: Tom McCave on Why Cutting Marketing Budget is a False Economy
AI, Neocloud and the UK: A New Infrastructure Frontier
Beyond New Zealand: Tracksuit’s Bid to Make Brand Tracking Universal
Global ad market prospects upgraded following social media windfall
Inside INMA Media Innovation Week, Dublin 2025
Burnout, Values and Reinvention: Coaching Publishing’s Next Generation of Leaders
AI and the End of Hesitation: Peter Vandermeersch on Journalism’s Narrow Window for Change
The End of Creepy Ads: Why Proof, Not Tracking, Wins
The AI Build Boom and What It Means for Data-Centre Suppliers
Exclusive interviews with Media and Marketing Leaders
Estonia’s quiet luxury: How Lilli Jahilo is rewriting fashion’s rules from Tallinn
Mark Ritson and System1 Unpack the Creative Dividend in Advertising
FT Strategies on Building Resilience in an AI-Driven Media World
O’Reilly Media, Miso AI and the Battle for Knowledge in the Age of Scraping
How Alma Media and Mather Are Using AI to Rewire the Economics of News Subscriptions
Washington Post’s Matthew Monahan: AI, Arc XP and the future of publisher audience relationships
Luke Bradley-Jones on The Economist’s Post-Google Playbook
WPP’s Leadership Reset: Lesser’s Vision for a Unified UK Media Business
Reach to Cut 321 Editorial Jobs in Biggest Shake-Up Yet
TV after TV: How advertisers can rebuild reach in a fragmented streaming world
Georgia and Pennsylvania: The New Frontiers of America’s Data Centre Boom
Showing up beats scale: what Lookout Local gets right about building modern local news
Edelman taps Kate Stanners as International Chief Creative Officer
Dentsu on the Block: What a Sale Would Mean for CMOs
Dentsu’s Retreat: What It Means for UK Agencies
Cindy Rose takes the helm at WPP with cautious optimism
Reddit’s ad engine finds a higher gear
Dentsu Probes Strategic Reset Beyond Japan: A Close-Up
Creative Effectiveness in 2025: Lessons from Cannes
The Programmatic Present: Microsoft Bets on Holiday Media and AI
The Media Stack weekly Briefing: 16 August.
When Outrage Sells: The Sydney Sweeney–American Eagle Playbook
AI Start-ups Shake Up Browsers and Legacy Media
The Radical ROI of Generative AI: Where the Money Actually Lands
S4 Capital eyes MSQ Partners in potential lifeline deal
The Vanishing CMO: Dispelling the Myth of Decline Through Data
The Media Stack weekly Briefing: 8 August.
The Rise of AI Browsers: A Turning Point for Advertising and Marketing
Regulatory Green Light: Omnicom–IPG Merger Cleared by UK Watchdog
HSBC Appoints First Global CMO as Brand Unification Becomes Strategic Priority
The Sustainable CMO: Insights from the UN Global Compact Report
How TikTok and social platforms are reshaping the search landscape
Dotdash Meredith Becomes People Inc. in Strategic Shift Beyond Search
How Our Media Rebuilt It's Digital Infrastructure in 12 Months and What Publishers Can Learn
Google’s AI Mode Poised to Reshape the Digital Ad Landscape
Subsea Catalysts: How the Mediterranean is Rewiring Europe’s Digital Infrastructure
OpenAI’s Productivity Suite Ambitions Could Reshape the Enterprise Software Market
Cool Blue Expands Northern Operation with Senior Hires to Support Agency Growth
Ad Agencies at a Crossroads: Why Some Are Shedding Jobs While Others Are Scaling Up
The Media Stack weekly roundup, 24th July.
WARC Forecasts a More Polarised, Purposeful Consumer Landscape
WPP’s Laurent Ezekiel to Rejoin Publicis in Strategic Talent Shift
Nexos.ai: Nord Security’s founders bring VPN style governance to enterprise AI
The Future of Programmatic Advertising: Reinvention in the Age of AI, Privacy and Fragmentation
Technology Without the Bloat: Tangent’s Strategic Bet on Cloud, AI, and Consulting
Axel Springer Recasts Strategy in Five-Point Pivot to Digital Dominance
From Insight to Impact: How Microsoft Advertising is Reframing Holiday Marketing with AI
This Week in Media & Marketing, 18th July.
Publicis Groupe Reports Accelerated Q2 Growth, Fuelled by Creative and Media Gains
Reddit Advertising Revenue to Hit $1.8bn as AI and Community Engagement Drive Growth
From Data Depth to Strategic Scale: How GWI Is Rewriting the Rules of Market Research
WPP Appoints Baiju Shah as Global CEO of AKQA
Building Brands That Matter: Global Insight from Svetlana Stotskaya
Katie Lee to Lead Starcom UK as CEO
From Algorithms to Authenticity: Genuin’s Bid to Reclaim Digital Community
Cannes Lions Introduces Global Integrity Standards to Define Creative Accountability for a New Era
WPP Names Cindy Rose, Microsoft Executive, as New CEO
How Our Media Re-platformed 14 Brands in 12 Months
Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation
How AI and Platform Dynamics Are Rewiring the News Ecosystem
MadFest London 2025: Rethinking Brands, Politics and AI for a Post-Analogue World
Transforming Politics: Steff Aquarone’s Case for a Digitally-Driven State
Beyond the QR Code: How IRCODE Aims to Make the Visual World Scannable
Beyond the Brief: Dave Droga on Creativity, Risk and the Future of Advertising
The Business of Storytelling, Shonda Rhimes on Creative Leadership and Global Cultural Impact
How Humans Decide: Brand Equity, Influenceability and the Limits of Reach
Movable Ink to Be Acquired by STG to Accelerate AI-Driven Personalisation in Marketing
Post-Paywall Thinking, Publisher Perspectives from The Audiencers Festival
Brave Bison Acquires Mark Ritson’s MiniMBA to Launch Next Gen Marketing Skills Division
Why Most Ads Fail And What Mark Ritson Thinks You Should Do Instead
Amazon’s Expansion and AI Ambitions, Lessons in Scale and Leadership
YouTube at 20: A New Era of AI, Authenticity and Creator-Led Culture
Reece Witherspoon and ELF Beauty’s Radical Blueprint for Gen Z Empowerment
Edelman, Schulman, and Haley Call for a Purpose Reset: Why 'We' Has Shifted to 'Me'
P&G’s Marc Pritchard’s Brand Playbook: Building Trust, Consistency and Craft
Serena Williams Champions Women’s Health Innovation at Cannes Lions Festival of Creativity
From Advertiser to Experience Architect: How AB InBev is Redefining Brand Value
Why Giants Can’t Dance: Sir John Hegarty on Rediscovering Creative Courage
Why Trust, Storytelling and AI Must Co-Exist in B2B Marketing
A New Era for Advertising: Arthur Sadoun’s Call for Creativity, Ethics, and Transformation
WPP Begins New Chapter After Seven Turbulent Years Under Mark Read
Unlocking AI Content Licensing: What Publishers Can Learn from Dow Jones and The Guardian
WPP Expands AI Capabilities with Launch of Open Intelligence
Cannes Lions Releases Titanium Lions Shortlist
How Leading Newsrooms Are Embracing Audience Engagement Over Page Views
Stablecoins, AI and the Rewriting of Commerce: Highlights from Stripe London event
Why Inclusion Must Be at the Core of any publishing Strategy
Unlimited and Pablo Secure £156 Million Government Communications Contract
The End of Search for News: What Comes Next for Publishers
WPP’s Agency Restructuring Continues: Grey Moves to Ogilvy, AKQA Regains Independence
Opinion - Moving Beyond SEO: The Future Lies in Meaningful Reader Relationships
Opinion - Moving Beyond SEO: The Future Lies in Meaningful Reader Relationships
A New Chapter for The Media Stack: Introducing Paid Subscriptions
Three Steps to Building an AI-Ready Newsroom
WPP’s Media Revamp: The End of GroupM as media brands
Could Apple’s €500m EU Fine Reshape App Store Rules—and Shift the Ground for UK Publishers?
AI in Newsrooms: How Public Media Are Shaping the Future of Journalism Through Innovation
Italian newspaper Il Foglio’s AI Experiment into Automated Journalism
🧠 Bridging the AI-News Divide: A Call for Collaboration and Trust
People magazine launches new App for a Gen Z generation audience
Inside the Minds of Modern Publishers: What the AOP Survey 2025 Reveals About the Industry’s Future
INMA Subscription Masters Series: Lessons from Dow Jones
The Independent’s AI-Powered News Service: The Future of Journalism?
WSJ+, Beyond the Paywall: Rethinking the Bundles for the Next Generation
I asked AI what the perfect CMS was for publishers and was surprised by the result
Maximising the Value of Newsletters in the Digital Media Landscape
The Rise of News Avoidance, why it exists and how it can be addressed